The goal is to create a warm, inviting, and handmade brand identity that feels smart and elevated, communicates authenticity and quality to stand apart from mass-produced competitors, resonates with a college-town audience through a balance of retro charm and modern sensibility, and remains flexible across packaging, retail, online, and multimedia applications.

The Brief

The deliverables

Brand Identity
Digital Menu
Illustration

Creative direction
Social media design

Identity Sketches

These sketches represent an early stage in the design process for Katy’s, drawing inspiration from both pop art aesthetics and the bold, iconic qualities of team logo design.

Logomark &
Brand colors

Katy’s sought a logo that feels friendly and approachable while clearly representing a dessert brand, all without relying on cliché or overused imagery.

Packaging

Custom to-go packaging was needed for the various sizes Katy’s offers.