House of Soul is a family-owned homey, southern soul food kitchen located in Vallejo, CA, that has served the community for over 40 years. HOS wanted a southern feel with approachable colors. They wanted to incorporate a flame into the logo to represent the hot food and open grills on which they prepare dishes.

The Brief

The deliverables

Brand Identity
Menu
Apparel design

Creative direction
Social media design

Advertising via social media was fairly new to HOS. I wanted to set them up for success with dynamic images to bring old customers back, and bring new customers in.

The Logo

“We want something you can read from a mile away.” I wanted to keep the existing brand colors and use an easily readable typeface. I carried this through to their business cards and menus.

Social Media Design

Packaging

Custom to-go packaging was needed for the various sizes Katy’s offers.