Excite is a high-performance auto garage specializing in precision tuning and custom upgrades. I developed a bold, energetic brand identity that captures the spirit of speed, power, and innovation for a community of performance-driven car owners.
The Brief
The deliverables
Brand Identity
Social Media
Email Newsletter
Apparel design
Stationary design
Mood board
A bold identity inspired by street racing and motorsport culture, blending gritty mechanical elements with
high-energy visuals to capture the thrill of performance.
Ideation Sketches
Initial explorations inspired by speed, mechanics,
and street racing culture — experimenting with bold type, motion, and automotive elements to capture Excite’s
high-performance energy.
The finalized logo for Excite Performance Garage captures the raw energy of tuner culture with bold, angular typography and a sense of forward motion. Evolved from the earlier sketch explorations, the mark reflects speed, power, and precision—qualities at the heart of
high-performance automotive tuning.
Logo & variations
Social media graphics were designed to extend the Excite Performance Garage brand across digital platforms. The visuals highlight bold typography, mechanical motifs, and high-contrast layouts that echo the logo’s energy, creating a consistent and dynamic presence for the garage online.
Social medial